“Ultra Violet” Named Color of the Year

NEW YORK (AP) – The trendspotting Pantone Colour Institute picked a deep purple hue referred to as “Extremely Violet” as the colour of the yr for 2018.

Pantone Vice President Laurie Pressman advised The Related Press forward of Thursday’s announcement that the shade evokes a counterculture aptitude, originality, ingenuity and visionary considering.

Pressman stated the selection speaks to rebel relatively than royalty and has performed out in every part from residence and business interiors to style and the artwork world.

Pressman considers the shade “very a lot an optimistic colour” meant to deliver on “peace and calm.”

Extremely Violet follows the 2017 shade of the yr, “Greenery,” a grassy recent, revitalizing shade that mirrored new beginnings.

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